Professional Consultancy,

Delivered in Thailand

Sasin Management Consulting (SMC) is the preferred management consulting organization in Thailand as we blend consulting insights into Thailand and the region with global knowledge to solve complex issues for client’s strategic advantage

Our team includes experienced management consultants and Sasin faculty members who are not only experts in their fields, but also renowned for their research and experience in shaping Thailand’s top executives

"Sasin Management Consulting's

goal is to provide practical business solution to maximize ompitative advantage of our clients"

Professor Toemsakdi Krishnamra
Sasin Founder



Our team includes experienced management practitioners and Sasin faculty members who are experts in their fields and also renowned in shaping Thailand's top executive.

Consulting insights

SMC blends consulting insights into Thailand and the region with global knowledge to solve complex issues for client’s strategic advantage.

Client satisfaction

The integrity, professionalism, and fact-based recommendations of SMC guarantee total client satisfaction.

Partnership approach

SMC’s partnership approach ensures that recommendations are practical, realistic and workable and can easily be implemented by the client.

Assoc. Prof. Dr. Chaipong Pongpanich

Director of Sasin Management Consulting
Deputy Director of Sasin School of Management

Assoc. Prof. Dr. Chaipong is a director of Sasin Management Consulting and a faculty member at Sasin Graduate Institute of Business Administration of Chulalongkorn University.

His expertise center around the areas of strategy and operations. With over fifteen years of consulting experience, combined with his academic activities, Assoc. Prof. Dr. Chaipong has been engaged in numerous consulting activities in both the private and public organizations. Prior to joining Sasin, Assoc. Prof. Dr. Chaipong worked as a consultant at McKinsey & Company and a research associate at the Institute for Manufacturing, University of Cambridge, UK. He received a B.Eng (1st class honors with gold medal) in Mechanical Engineering from Chulalongkorn University, M.Eng in Production Engineering from Kyushu Institute of Technology, Japan ,and a Ph.D. in Manufacturing & Management from the University of Cambridge, UK.

Mr. Thana Siriwallop

Project Director

Mr. Thana has over 33 years professional consulting experiences in organizational change strategy, risk and change program management, strategic planning, performance management and the balanced scorecard approach. He has extensive experience in providing marketing and corporate strategic advice to governmental and private sector clients throughout East Asia.

Prior to joining Sasin, Mr Thana was Project Director at Total Access Communication, Performance Management Program Chairman for the Institute for SMEs Development and Project Manager for PricewaterhouseCoopers Consulting – East Asia Strategic Telecom & Entertainment Group.

He received a Bachelor of Political Science, major in Public Administration, from Chulalongkorn University and an MBA from Emporia State University, Kansas, USA.

Ms. Pruittiporn Nakornchai, CFA

Project Director

Ms. Pruittiporn has multi-faceted experience in strategic planning, performance management and executive compensation design and implementation.

Her specialization spans corporate and operational strategy, demand analysis, business planning and valuation, feasibility studies and synergy evaluation. Her consulting clients have come for the public and private sectors as well as regulators in Thailand, East Asia, Europe and the Caribbean.

Before joining Sasin, Ms Pruittiporn was Head of Executive Compensation at Hewitt Associates, Thailand, SVP at Tisco Finance, Heading Corporate Planning and Budgeting, Investor Relations and Corporate Secretary.

Her career includes Equity Analysts and Economic Research Associate. She is a CFA charter holder (Chartered Financial Analyst, USA-2000). Miss Pruittiporn graduated from Thammasat University in Economics and completed her Masters of Arts in Economic Policy at Boston University.

Mr. Nathasorn Boontanorm

Project Director

Mr. Nathasorn has a broad experience of over 17 years in consulting for various top-tier multinational corporates, including Fortune 100 & 500, in both public and private sectors on global corporate issues, including business planning, multinational strategy, investment opportunities & business modelling, digital strategy & transformation, financial planning, marketing plan, human resources management, etc. He also serves as a board of director of a listed retail corporation in the Stocks Exchange of Thailand and also teaches strategy at part-time executive classes and MBAs at various institutions..

Before joining SMC, he worked for Mercer and Fiscal Policy Research Institute, Ministry of Finance where he worked on over 100 consulting cases for both public and private clients. He also was a risk manager for ABN AMRO Bank prior to his consulting career.

He received a Bachelor in Mechanical Engineering from Kasetsart University and an MBA in Finance and Entrepreneurship from Sasin Graduate Institute of Business Administration of Chulalongkorn University. He has received H.M. the King’s Award in Business Planning, Asia Moot Corp Business Plan Competition Winner and Second Runner-up in Global Moot Corp Competition.

Dr. Mayookapan Chaimankong, PCM

Project Director

Dr. Mayookapan has been a project manager in consulting areas including business research, strategy development, business plan creation, feasibility studies, strategy evaluation, performance management reviews, financial modeling, rating methodology and training curriculum design. He has also worked as a part-time MBA program lecturer at various institutions.

Prior to joining SMC, he was a senior manager at TRIS Corporation in the Advisory Service and Business Development Department.

Dr Mayookapan received his Bachelor of Engineering at Chiang Mai University, his Masters in Finance from the Australian School of Business, University of New South Wales and his DBA from Newcastle School of Business at The University of Newcastle, Australia.

Mr. Narun Leelamanit

Project Director

Mr. Narun is a project director at Sasin Management Consulting. He has a various experience in leading and shaping the clients’ businesses with proven successful track record in providing the tailor-made implementable strategies and action plans to CEO/COO of multinational private companies in Fortune 100, Thai government organizations, and state owned enterprises (SOEs). Mr. Narun’s expertise includes corporate strategy, in-depth industry analysis, market sizing, new market entry strategy, growth opportunity analysis, and financial/business model.

Prior to joining Sasin, Mr. Narun worked as an financial advisor in Manhattan, New York City at one of top 5 largest investment banks, representing clients/corporations in EMEA market.

Mr. Narun received a Bachelor of Art in Economics, from Thammasat University, Master of Business Administration in International Business from Thunderbird The School Of Global Management, which ranked number 1 school in international business for MBA program in the USA and program focusing in public-private investment from Harvard-Kennedy School, Harvard University.


Sasin was established in 1982 by Chulalongkorn University with the academic collaboration of the Kellogg School of Management of Northwestern University, and the Wharton School of the University of Pennsylvania.