Professional Consultancy,
Delivered in Thailand
Sasin Management Consulting (SMC) is the preferred management consulting organization in Thailand as we blend consulting insights into Thailand and the region with global knowledge to solve complex issues for client’s strategic advantage
Our team includes experienced management consultants and Sasin faculty members who are not only experts in their fields, but also renowned for their research and experience in shaping Thailand’s top executives
OUR VALUE
Expertise
Consulting insights
Client satisfaction
Partnership approach
Associate Professor Dr. Chaipong Pongpanich, Ph.D.
Chief Executive of Sasin Management Consulting
Assoc. Prof. Dr. Chaipong Pongpanich is the Chief Executive of Sasin Management Consulting (SMC), which oversees the Sasin Japan Center and the Sasin China Business Excellence Center. He is also a core faculty member at the Sasin School of Management, Chulalongkorn University, specializing in strategy and operations.
With over 20 years of consulting experience, Dr. Chaipong has advised public and private sector organizations across various industries. His consulting portfolio includes major clients such as the National Economic and Social Development Council, the Ministry of Commerce, the Ministry of Industry, the Ministry of Culture, the Thailand Convention and Exhibition Bureau, the Tourism Authority of Thailand, PTT Group, the Industrial Estate Authority of Thailand, Sekisui Chemical, and SCG Group. He delivers impactful solutions in business strategy, operational excellence, organizational restructuring, change management, supply chain optimization, and performance improvement.
Before joining Sasin, Dr. Chaipong was a research associate at the Institute for Manufacturing, University of Cambridge, where he collaborated with leading multinational companies across Europe and Asia on projects related to international plant location and manufacturing strategy. He subsequently worked as a consultant at McKinsey & Company, focusing on industries and markets in Asia, particularly ASEAN.
Dr. Chaipong holds a Ph.D. in Manufacturing and Management from the University of Cambridge, an M.Eng. in Production Engineering from the Kyushu Institute of Technology, and a B.Eng. with first-class honors and a gold medal in Mechanical Engineering from Chulalongkorn University.
Mr. Thana Siriwallop
Project Director
Mr. Thana has over 33 years professional consulting experiences in organizational change strategy, risk and change program management, strategic planning, performance management and the balanced scorecard approach. He has extensive experience in providing marketing and corporate strategic advice to governmental and private sector clients throughout East Asia.
Prior to joining Sasin, Mr Thana was Project Director at Total Access Communication, Performance Management Program Chairman for the Institute for SMEs Development and Project Manager for PricewaterhouseCoopers Consulting – East Asia Strategic Telecom & Entertainment Group.
He received a Bachelor of Political Science, major in Public Administration, from Chulalongkorn University and an MBA from Emporia State University, Kansas, USA.
Ms. Pruittiporn Nakornchai, CFA
Project Director
Ms. Pruittiporn has multi-faceted experience in strategic planning, performance management and executive compensation design and implementation.
Her specialization spans corporate and operational strategy, demand analysis, business planning and valuation, feasibility studies and synergy evaluation. Her consulting clients have come for the public and private sectors as well as regulators in Thailand, East Asia, Europe and the Caribbean.
Before joining Sasin, Ms Pruittiporn was Head of Executive Compensation at Hewitt Associates, Thailand, SVP at Tisco Finance, Heading Corporate Planning and Budgeting, Investor Relations and Corporate Secretary.
Her career includes Equity Analysts and Economic Research Associate. She is a CFA charter holder (Chartered Financial Analyst, USA-2000). Miss Pruittiporn graduated from Thammasat University in Economics and completed her Masters of Arts in Economic Policy at Boston University.
Dr. Mayookapan Chaimankong, PCM
Project Director
Dr. Mayookapan has been a project manager in consulting areas including business research, strategy development, business plan creation, feasibility studies, strategy evaluation, performance management reviews, financial modeling, rating methodology and training curriculum design. He has also worked as a part-time MBA program lecturer at various institutions.
Prior to joining SMC, he was a senior manager at TRIS Corporation in the Advisory Service and Business Development Department.
Dr Mayookapan received his Bachelor of Engineering at Chiang Mai University, his Masters in Finance from the Australian School of Business, University of New South Wales and his DBA from Newcastle School of Business at The University of Newcastle, Australia.
Mr. Narun Leelamanit
Project Director
Mr. Narun is a project director at Sasin Management Consulting. He has a various experience in leading and shaping the clients’ businesses with proven successful track record in providing the tailor-made implementable strategies and action plans to CEO/COO of multinational private companies in Fortune 100, Thai government organizations, and state owned enterprises (SOEs). Mr. Narun’s expertise includes corporate strategy, in-depth industry analysis, market sizing, new market entry strategy, growth opportunity analysis, and financial/business model.
Prior to joining Sasin, Mr. Narun worked as an financial advisor in Manhattan, New York City at one of top 5 largest investment banks, representing clients/corporations in EMEA market.
Mr. Narun received a Bachelor of Art in Economics, from Thammasat University, Master of Business Administration in International Business from Thunderbird The School Of Global Management, which ranked number 1 school in international business for MBA program in the USA and program focusing in public-private investment from Harvard-Kennedy School, Harvard University.
ABOUT SASIN
Sasin was established in 1982 by Chulalongkorn University with the academic collaboration of the Kellogg School of Management of Northwestern University, and the Wharton School of the University of Pennsylvania.