Welcome to SMCSasin Management Consulting (SMC) was established with the goal of providing practical business solutions to increase the competitive advantage of our client. We provide the services leveraging Sasin’s extensive business knowledge, resources, and expertise to help our clients improve performance and build sustainable competitive advantage. SMC believes that in order for a business to be successful, each of these key components must be professionally assessed, planned and managed: Strategy and Policy, Organization and Human Capital Management, Process and Infrastructure. We also stress on the implementability of every consulting recommendation we provide.

SMC Updates

SMC News

Keep up with SMC latest updates


SMC Knowledge

Discover insights and knowledge from various perspectives including our research


SMC Articles

Explore SMC’s interesting business articles written by our experienced members


SMC on Thai Tourism

On August 2, 2018, Sasin Management Consulting (SMC), led by Ms. Pruittiporn Nakornchai and her team, presented the Muslim tourism strategy at a Meeting of the National Tourism Policy Committee No. 2/2561, chaired by Dr. Somkid Jatusripitak, Deputy Prime Minister, at the Ministry of Tourism and Sports. Mr. Weerasak Kowsurat, the Minister of Tourism and Sports, Mr. Pongpanu Svetarunda, the Permanent Secretary of Ministry of Tourism and Sports, and related parties, both government agencies and private organizations, attended the meeting.

The theme of the strategy that SMC developed is “inclusivity”, or to build a tourism environment that is safe and Muslim-friendly, i.e. providing Halal food and services, family-friendly facilities, places of religious practices, good sanitary systems, and good communication and cross-promotional activities. All of these would be an effort to propel Thailand forward to become the top destination for Muslim travelers. According to the globally recognized Global Muslim Travel Index rating, Thailand is currently second to Singapore.

The Committee has approved the strategy and assigned specified related parties to carry the strategy forward.

SMC workshop on Change Management

On August 1, 2018, Mr. Thana Siriwallop, Project Director of Sasin Management Consulting (SMC) conducted a Change Management workshop for top executives from Sansiri Management Development Program (MDP) at Grand Hyatt Erawan Bangkok. Sansiri is widely recognized as Thailand’s leading developer of quality houses, townhouses and condominiums with over 33 years of experience.

The workshop consisted of two sessions: Change Management Introduction; and Case Implementation. The prior session focused on understanding change concepts by using theories and business case examples. The latter was about instructing executives how to apply the given tools in their current projects.